A great way of reaching a large audience that is already interested in what you do and will not cost you very much is Ezine advertising or Newsletter advertising.
Ezine advertising is fast, effective, targeted and cheap and they are great for promoting your website, landing pages or products.
There are some tips and tricks to this type of advertising but once you understand the principles and you do some home work then online advertising with Ezine ads can be very effective indeed.
What exactly Are They
Ezines or Newsletters are simply online magazines. They will be web pages that focus on a particular topic and they are updated on a regular basis.
And these Ezines will have readership that has signed up to their newsletter that is sent out on a regular basis.
It is these newsletters that you can advertise on. You can place different types of ads with the intention of them being seen by the subscribers. And what is great is that the Ezine magazine will have built up a good relationship with its subscribers which means they will be already warm to what you have to offer.
I find Ezine advertising particularly good for list building with Aweber.
So How Do You Advertise With Ezines
Well first of all to find ezines to advertise on you simply type in to Google whatever market your business is involved in with ezine at the end.
So if your in the golf market just type in “Golf Ezine.” I would you suggest you be a bit more specific than this, perhaps type in “golf course ezine” or “European golf ezine”
Now have a look at all the different ones and see which appeals to you. If you find ones that are informative on the subject and are not just full of ads and have a professional look about them then you can do several things.
1) Look to see where you can sign up for their newsletter. Leave your details and then when you receive it see if it is a newsletter you would like to pay to have an ad in. One thing to look out for here is if the newsletter goes in your spam box. If it does more times than not then I would suggest to not advertise with them. Look for ones that end up in your email inbox.
2) Have a look on the Ezine and now find the link for advertising. This link should give you all the details of what ads you can place and how much. If there is no link for advertising then look for a contact us link and ask them directly about placing ads.
3) Try to find out what sort of readership numbers the Ezine has. This can often be found in the “About” tab. Now a tip here. Don’t always think that an Ezine with the biggest readership is always the best. Sometimes a much smaller subscriber list that has not been abused with constant advertising will be much better. I have known subscriber lists of around 25k to be much more effective than ones of 500k
But to be honest Ezine advertising can be a bit of trial and error. Fortunately they are not too expensive (£20-30 for classified ads) so you won’t spend too much in finding the good ones.
The Ezine below is a good example of what I have just been talking about. Have a click and see www.golftoday.co.uk
You will see on the Ezine that there is a link at the bottom of the page to the Newsletter that you can subscribe to plus links for the Advertising and an About link. There is also a Contact Us link.
Now all of these are found at the bottom but for other Ezines this may be different so hunt around for the info your after.
Types of Ads
There are quite a few advertising options when it comes to Ezines. It does depend on the actual Ezine but often you will find options such as, Classified ads, Sponsor ads, Banners ads, Advertorial ads or the most powerful but most expensive, Solo ads.
Really when your beginning to advertise with Ezines you will probably want to stick with Classifieds to start with.
See what sort of response you get with the classifieds and if your happy with the way your ads and the ezine performs then go for a solo ad.
A solo ad is simply an ad that is sent out to the subscribers with no other ads around it to distract the reader. There more expensive but this is for a reason, they work.
When writing your ads really be congruent with the actual Ezine its self. You know what the ezine is about so you know what the subscribers will be looking for. Speak to them on this level.
Make your headline attention grabbing. Perhaps create a problem and then in body of the ad offer a solution and finally at the bottom give a call to action.
Here is an example for a golf advert
Headline Do You Still Slice Your Drives?
Body Then follow these 6 proven steps from a former pro golfer that will stop you slicing your drives.
Call to action Click the link below today
The advert above has an attention grabbing headline creating a problem. The body of the ad is giving a solution and finally the call to action is telling people what to do now.
What To Do Next
Start looking for ezines, sign up to there newsletters, see what type of quality they are, check for advertising rates and start advertising.
Online advertising with Ezine ads can be a very effective way to market your business but you need to do a little bit of homework and taking action to find the ones that work for you.