Written by If the very nature of your business involves collecting data such as peoples name, email, phone etc and your not using this information for future benefit in terms of more sales or branding then an introduction to list building is in order.
What Is List Building
There is a very common saying within the world of Network marketing “The money is in the list” Meaning a good quality list will make you money for a long time to come.
But what is a list. A list, as it suggests is collection of peoples information that can be used ( with prior consent) to market to and sell relevant products or services. You may have already collected this information yourself by way of your normal marketing. Perhaps your in the travel industry and your sending out holiday brochures to anyone who leaves there contact information. May be your an internet marketer like me who offers various services but first the person has to leave certain bits of info like name and phone number before you can offer the service.
Whatever way your collecting this information is fine, its what you do with this after that counts.
Few Buy First Time
The reason list building is so important is because, this next bit is super important, “Most people will not buy from you first time around” Of all the people you come in contact with through you business marketing most of them are not going to buy or use a single thing that you offer the first time around. In fact the more common statistic is, they need to look at your products, services, offers 5, 6 or 7 times before they will take action.
So if you have built up a list of people who have shown interest in what you do you are now in a position to market again and again to these people until they do take some action. Are you starting to see how it works. You have the contact information that will allow you to contact these people alerting them to your new products, your discounts, your events anything you have that would be of interest to them and you only needed to pay for marketing the first time around when you initially attracted them..
The Best Way To Implement All this
Having told you the basics the next step to an introduction to list building is all about the automation of this system. Its all very well collecting all this data but how do you actually keep sending out your offers especially when you start building large lists of thousands.
Fortunately there are companies out there who will make this process very easy for you. Email marketing services such as Aweber.com will store all your clients information so that you can simply write some marketing material and with a click of a button send it out to anyone or everyone in your lists.
Yes there is a bit more to it than that. Services such as Aweber, who I use, offer a whole range of facilities allowing you to build all sorts of different lists for different markets as well as offering contact forms you can use in your marketing, being able to send out time sensitive emails, targeting only specific people in your lists and so on. At the time of writing this Aweber was offering there service for $19 a month (first month $1) with the price rising in increments as you build bigger lists. $19 a month will permit you up to 2500 people.
Taking It To The Next Level
In the next article “ An introduction to list building-part 2 we are going to look at the best ways of using your lists for maximum profit and how you can build lists in any market you desire for pure money making reasons but also knowing which markets to target and why.
If you enjoyed this article and feel others would do so too then please Tweet it or Facebook it by hitting the relevant links at the top and bottom of this page, you could also leave a comment just below, thank you, Nick Squires
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